Arabian Perfumes

The word ‘perfume’ is derived from a Latin word ‘per fume’ that means ‘through smoke’. The burning of aromatic herbs has been used through several cultures and civilizations as a perfume by Ancient Chinese, Egyptians, Greeks, Arabs, Romans and Hindus. The ancient use of perfumed bottles can be reflected back to over 2000 years when the Egyptians who made their scents and stored them in a attractive glass perfume bottles. There are certain things that make you fall in love with life. Perfumes are one of them. By mesmerizing the senses of individuals, they are associated with well being, culture and sophistication. Perfumes have been in existence since the ancient times, with the start of civilizations.

There are various reasons for which people wear perfumes and they vary with their individualistic tastes. Primarily, a feel good effect is what people look for in a fragrance. A gradual loss of senses of a male on detecting pheromones from the females over the millennium has most probably led to the perfumes’ evolution. In the present era, perfumes play the role of pheromones in ancient times. The personality of a person is reflected by the choice of the perfumes he wears.

Without surprises, the Middle East is considered as the heart of the industry of perfumes. The crusaders in the Middle East gained the knowledge of oriental perfumery and medicine to Europe in the 12th century. A comparatively recent foundation, alcohol based synthetic perfumes, constitute as much as the $40 billion global perfume industry today.

At present, Ajmal Perfumes is synonymous with mesmerizing perfumes, high quality Arabic fragrances for the home and body and several other beauty products. It is believed that when a rice farmer, Ajmal Ali, from Assam, an Indian state, came to Bombay to try his luck in the trade business of perfumes. With the crops of rice falling randomly owing to the scarcity of right levels of rains, life was difficult in Assam. The Abundance of oudh and agarwood in his native state gave him the idea that he could possibly make a living out of trading in this natural resource, a major ingredient of all oriented fragrances. With his entire starting capital being a sum of 500 rupees and some oudh oil, he left Bombay with high hopes and aspirations.

In the hope of a great progress, Ajman Ali worked in Bombay in a dingy house in the early 1950s blending and mixing together fragrances to make a perfect one that impresses several Arab traders. Half a century later, Ajmal Ali’s son, Nazir Ajmal, at present presides over the Dubai based company located worldwide and has a turnover of $167 million annually and has a huge portfolio of over 100 of the most captivating and finest fragrances. Since then, Ajmal Perfumes has established over 100 exotic outlets for retail exclusively across the Arabian Gulf and across the globe.

What is the way to distinguish fragrances from men and women? Predominantly, fragrances for women tend to be stronger while on the other hand, fragrances exclusive for women exudes sweet, fruity and floral touch. While typically, men’s fragrances are associated with woody snd spicy scents. However, the usage patterns have blurred the boundary lines ending up in most of the fragrances being unisex these days. To sustain the business in the present scenario, the manufacturers of perfume have to consistently be creative and innovative. Ajmal Perfumes has its own marketing and advertising teams that market the perfume to consumers. Marketing of perfumes is an art in itself. The shape of the bottle and its color is determined to a great extent by the aesthetics. New technological advancements and innovative ideas help in choosing the final design of the bottle.

Demands of the fragrances ascend during Ramadan and Shabaan. But like the case of art and music, there will always be, wherever humans exist, demand for perfumes both from amateurs and connoisseurs.